We live in the infomation age, every person with a smart phone has basically the entire knowledge of the human civilisation at their fingertips.

I have trouble believing that a person who owns a smartphone, and rents on Turo can’t operate the GPS.

Growth markets like the smart phone or socialnetworking etc are peaking in terms of usage and growth.

This way they will become the exact customer you need and enjoy serving when they are ready.In our experience as real estate investors, cold calling and most of the old school print and physical approaches don't work well anymore and don't yield good enough results for the time and money spent - by far.If you want a new pre-qualified customer who’s ready for you, you need to be on their smartphone screen.

They have something like 40-50% of the US smart phone market. 

I also think it’s early adopters of the new technology that are able to leverage people having a smart phone and eliminate the need for STR property managers that used to scrape 20% off the top, which thereby puts owning small properties being used as short term rentals back in the profitable space again.  

(You also know that you can buy the ever-coveted "smartphone" for like $40 from Walmart, right?)

I went into my PM brokerage account (using my smart phone) and placed a simple trade at noon today.

everyone has a smart phone. 

This is why I tool the plunge:* A Tesla continuous updates like a smart phone.