The same goes for fix and flips too, the market is the retail buyer since they are the one buying a home thats all fixed up and aesthetically appealing. 

Before even thinking about doing anything aesthetically, have an inspector check the existing systems and structures, dig deeper, embrace patina then decorate with new old things.Goodluck!

We'll get uglier buildings as a result since construction costs are high and bankers will make more aesthetic decisions.Long term mom and pop owners are in a position where they are wanting to cash their chips in more than what we've seen in the past.

What I have found to be the most appealing to customers is a blend of aesthetics and amenities.

I would have used modular construction, made it super "green" and aesthetically pleasing with an efficient site plan that could be adapted for future development. 

Climate, weather, Durability, Function, Price, Aesthetics... all have pros and cons. 3. 

For me, its purely aesthetics. 

Aesthetics are SO important in the STR space.

I would recommend sticking with a multi-family that has solid systems and at worst, needs aesthetic upgrades.

Glad you were in my talk and finally meet you, you punk!