I’ve been in the NACA process for a few years now and I’m getting ready to purchase. I’m in the DMV area and have always wanted to buy a multifamily but most of them are out of budget and the ones I can afford are gen...

Start with a website, get an SEO to do. 

Let me add some new wisdom to this.Try not to see social media as "just another channel to try my luck".It is not a separate thing, especially doing SEO or paying for ads.When it comes to lead generation, it is not (just) about generating that lead.

Things like SEO, PPC, and PPL.

But I would note that using a direct booking strategy is best when your on platform conversion rate is already optimized - you've nailed your audience, your market positioning, your pricing.  

Split masters is optimal but not always possible or necessary - but having designated bathrooms for those that are footing the bill can help differentiate your listing.

You could also explore small improvements or optimization for your current property to maximize returns.

I get it man sometimes life gets in the way; I'm wrestling with the same problem myself. so, the past few years I've spent optimizing my first deal by implementing systems and improving the property as much as possible.

My strengths include business development, CRM and sales optimization, marketing operations, and leading teams through complex, high-stakes environments.

Tailoring policies to local challenges and leveraging risk mitigation can optimize protection and costs while fulfilling lender and management obligations