Theres been a lag in that jump for millennials to be home owners for a variety of reasons, but now seems like a good time for them all to make the move.  

Millennials, only a small percentage owns homes but most of this generation has had a change in heart.

For the millennial generation that number is over 40%.

With the millennials being the fastest-growing group of consumers, it is important to advertise to fit their needs.

Easy repopulate with millennials and immigrants

Inflation is 2 to 3% on average.in 2019 about 73 million boomers & about 73 million millennials. some millennials seem happy as long as they have an internet connection & don't seem too interested in material things like sfh. 

People wanted to hear about the house hack millennial who quit their day job, so the platform gives the people what they want. 

In general, the entire millennial generation was profoundly affected by the recession and this is portrayed in their spending habits and life choices. 

That would be a very cool pitch and if done correctly would appeal to many millennials and people looking for a unique experience!

Which, just so happens to be where everyone is moving to (Millennials).