Funny you mention that because we have just rolled out a VRBO competitor that is 100% free.

HiWe are very familiar with this company plus their competitors. 

I’d recommend spending 20-30 minutes researching local competitors to get a sense of what their cleaning fees look like.

The best part is there are no competitors as of this moment.

Shooting themselves in the foot.This event will spring forth new competitors, thankfully. 

Another thing we've seen in Tucson is that one of the largest rental competitors (they have over 100 rentals in the area) slashed their per room price from $595 to $495.

The areas in particular to pay attention to are kitchens and bathrooms.Avoid the renovations that are invisible to the tenant or that make the unit "too" nice (no need for granite countertops if none of the nearby competitors have the same).A great way to determine market baseline is to go visit comparable properties renting at market rate to see what the generally accepted standard is in your area.

Next, do your research by reviewing competitors in your area with similar rentals targeting your ideal guests.

My primary brokerage allowed it with the caveat that i could not have my MA license with a competitor, which meant essentially no national brokerages that also do business in the DC market.

Maybe a competitor?