Automation: Is it automatically nurturing your cold leads with educational content while alerting you to follow up with hot prospects?

Instead of sending one-off messages, you’re staying consistent and relevant.Why it matters:Keeps you top-of-mind without constant manual effortRe-engages cold leads who might otherwise forget youEducates buyers and sellers with valuable tipsGenerates repeat and referral businessDone right, drip campaigns build trust while you focus on active deals.How to Do It RightStep 1: Segment your list – Separate buyers, sellers, past clients, and investors.

That got me thinking more seriously about real estate.Recently I hired someone for my company who used to manage 10 cold callers for a real estate company.

What marketing channels give you the best results (cold calling, mailers, texting, PPC, driving for dollars, etc.)?

If you're doing the cold calling yourself, that could put you ahead of others who outsource to companies to do that for them.For your specific area, knowing when that information becomes available and having the systems in place to attack it ASAP will be your best option.

Two of these three lots are not on the market but I cold called owners after driving by Saturday.  

Cold calling?

I'm opening my second home and find them extremely rewarding but think I may stop at these two because I am extremely involved in them and am spreading myself too thin I think. 

Nobody wants to be too hot, cold, bright, dark, scratchy or smelly.

Cold calling, SMS campaigns, mailing, FB ads, Google ads.