SEO builds organic leads over time, which brings down the blended cost of every lead.For example:Spend $1,000 on PPC --10 leads ($100/lead).SEO generates 10 more organic leads.Total = 20 leads --blended cost per lead = $50.It takes serious effort and optimization and knowhow, but when done right, the PPC + SEO combo is hands-down the most sustainable, profitable lead gen engine I’ve seen in this business.Also, when you're running Google Ads, the ONLY metric you should care about is Cost Per Acquisition (lead). 

Operators don’t “hope” for reviews — they engineer them.Automated Review Requests: PMS-integrated sequences that ask for feedback 24 hours after checkout.Guest Support Follow-Up: A mid-stay text asking “Is everything perfect so far?”

Other action items are getting quotes from architects, engineers, and GCs to see if you are able to financially do this type of build out.  

It’s their own proprietary engine—not a reseller of another service.

I’ve seen a lot of investors really boost cash flow when they start layering in engineered cost segregation studies too, especially on long-term holds.

Once you have purchased the property you will want to get a no-cost estimate for an engineering-based cost segregation study.

We were drawn to this program because as an engineer with little interest or time to swing a hammer.

Hunter gatherer, farmer, horse, iron age, steam engine, auto, computer, etc. 

I've been involved on the consultant side as the Civil engineer for the client/property owner.

Plus I understand enough about excavators, skid steers and diesel engines to hold a conversation with a mechanic..