This isn't rocket science, or Congress.

Everything is sold right off the MLS, and the only marketing we do is direct to local buyer's agents who we have worked with in the past.Our average DOM is 17 days, with about half our properties going to agents we know (and market to) and about half going to buyers/agents who just find the property on the MLS.I guess what I'm saying is that it's not rocket science -- have a great product at a great price and it will sell quickly off the MLS, though it doesn't hurt to build relationships and market directly to past agents you've worked with.

And honestly, 1000 letters one time is a pittance if direct mail is going to be your deal source.Better as was mentioned earlier to use a smaller list and mail more frequently.Not trying to be a wet blanket here, but direct mail marketing is part art and part science.

This is really where running comps becomes as much of an art as it is a science.

Really depends on what kind of data is available for your area, what's online, etc, but for the most part it's not rocket science.

He and I started a science website but that doesn't pay, it's just fun (like how Brandon Turner likes to write about RE I like to write about science!).

An article in Science Daily about a solution to bedbugs that looks to be coming in the next year.

This is not rocket science,  so many make it more complicated then it really is .

I swiped a couple of ideas from your yellow postcards, but I'm just "copying" ideas - without knowing how/why the idea works, I'm nothing more than a hack or a copycat.I have a desire to understand the science and technology behind the marketing piece....but thanks for plugging your product again. :)

But it's like the guy on Mythbusters said once - it's called "science" if you write stuff down (i.e. measure data), and if you don't it's just called "screwing around". :-)