Big employers include The Limited (Victoria's Secret, Bath & Body), Nationwide Insurance HQ, Worthington Industries, Honda of America, State Farm, MANY others including a fast growing TEHNOLOGY hub that is attracting millennials, and Capital Unviersity, Ohio State, DeVry, Franklin University, Otterbein College, Columbus College of Art Design, PLUS medical OSU Hospital and James Cancer Center, Riverside Methodist Hospital, St.Anne's Hospital, Grant Hospital, etc. 

For a few of the multi-familys and a couple commercial projects, I commisioned art murals by very highly professional muralists to do large blank walls both interior (like the middle landing on a switch-back staircase) and exterior... usually trompe l'oeil painted-on windows and architectural features that weren't actually there.It was always wildly well-received and created a bit of a buzz, having articles written with photos in the local paper, and we were chosen to do a special small but high-profile project that was on local cable TV. 

Came back with stock clip art manipulated into a logo.

My friends are generally a low- or middle-income crowd: many of them are artists (for instance, they're professors and practitioners of art), or they work for non-profits, or they're school teachers, etc.

I create a binder of all the bank statements, investments and numbered it using Adobe Acrobat.Spreadsheet can be found on Google Sheets Here.

Out here in the hinterlands of "flyover country" people in rural areas and small towns have been on the "dollar general economy" struggle bus since the last recession (depression)-- there is no tourism, not much of an "art scene", and most people get their football fix on tv or at the local high school.

Watching my house be built was an art as they had all the subs doing what they needed building batches of 5-6 houses like a well oiled machine.

Finding the deal, recognizing that it is a good deal, building systems to make everything happen, and knowing what to do when things go wrong (which they usually do), is the art of investing that is developed over time with experience.

The food, art, music, craft beverage scenes are all flourishing as well.

There's an art to it, but most of the independent wholesalers who are successful in my market do really well with cold calling.