A lot of investors are excited or focused on the one or two things they figured out that's working for theme.

If couples are the main demand driver, lean into that theme.

Beach and maritime themed decorations if near the ocean, moutainy stuff in the mountains, spurs and horse shoes in the southwest/desert, etc.

Not common everywhere, but it shows how local practices matter.From working with investors on Oahu, I’ve noticed the bigger theme is that returns usually come from stepping into situations others find uncomfortable.

Rightly or wrongly.Aside # 1 - Reassessing the Fed’s EffectivenessInterestingly, the theme for the Fed’s Jackson Hole meeting was "Reassessing the Effectiveness and Transmission of Monetary Policy in a Changing World."

10k units and billions under management seems to be a common theme today with some of the other syndicators we see advertising today yet their past projects are failing.. kick the can down the road big time.

What's expensive today looks like a steal in a few years is constant theme of North Jersey. 

I have one theme that maybe is too deep lol..but keeps coming up from many of our STR investors..where does weather and climate risk factor? 

The theme—labor markets in transition—underscores the Fed’s challenge in balancing inflation and employment amid demographic shifts and productivity changes.

I see the same themes on my end.