In addition to this I believe it wouldn't hurt to take a look at the cities CAFR (Comprehensive Annual Financial Report) @Brandon Hall writes a good blog on how to go thru the important stuff.

Additionally, expanding your search beyond Fairfax to nearby areas with more affordable options could enhance your chances of finding better cash flow potential.

In addition, incorporating images of the backyard and a video tour could further enhance its appeal.

Yes, you CAN use leverage to enhance your profits and control more properties, but to say "you'll always make more profit by using leverage" ignores negative spreads between asset yields and debt costs and always assumes assets will appreciate.  

Yes, such an independent verification and the public sharing of the final reports would be expensive...but if all the claims made are true, the reports generated would confirm the claims and result in enhanced levels of credibility and likely commensurate increases in the levels of investment.

And no he wasn't joking, anyone with reading comprehension would be able to figure that out.

The numbers they are using on their site are far from comprehensive.

Market circumstances might change, even if your intention is to flip the property, so think about your choices in case your initial plan doesn't work out.Market Analysis: To verify your predictions on future appreciation, growth in the rental market, or the effect of renovations on property value, do a comprehensive analysis of the market.Time frame: Evaluate the opportunity cost of having your cash invested in a non-performing asset and be realistic about how long you're willing to wait for the property to turn a profit.Investing in a property with negative cash flow can be a calculated risk under the right circumstances, but it requires a higher level of due diligence, market insight, and financial planning.

I'm considering using it on my next project but I'm concerned that the 6 mil wear layer won't hold up to tenants with pets even if it is "enhanced with ceramic beads" whatever that means.

I have to admit.. it is not all SEO goodness... being handsome beyond comprehension does help.