For me, there are three legs to this stool: 1) location, 2) upgrading my units to be the best in their area, and 3) offering more bang for the buck (being able to lower rents as the market dictates).Of course, if we hit the skids of another great depression I may rethink my strategy while standing in the soup line....

If I don't wet it to soup, I should be able to tamp it tighter.

Kinda like making a chicken soup out of the chicken that could provide you eggs for many years.

No soup for me!

I probably wouldn’t do deal based on cash return from how much up front it would take but it seems to make money so up to you on what your return goals are.

It's one of those things that, like the shrunken head said in "Harry Potter and The Prisoner of Azkaban" (about the pea soup at The Leaky Caldron), "Make sure you eat it before it eats you".As I understand your post, you're complaining about free advertising which is working for you: steady stream of calls coming in.That said, of course, the poster could have just fat-fingered the number and posted yours instead of someone else's - or did they call out you or your company by name?

The cost I gave included everything, the proverbial “soup to nuts”.

Some properties currently sleep up to 40, so up to a 35% decrease in what these owners are allowed to advertise.

When I run an estimate of the loan payment on Calculator Soup, it also gives me an estimate of around $900/mo. 

Just hard to compete with the big guys and apartments are the soup de jour right now.You can miss some markets being cautious, of course.