There has been a great shift away from YP advertising as owners are moving more towards SEO programs and the Internet for advertising.

Hey Scott,I took the TT intro course, bought the training, and attended one of their three-day workshops.Prior to enrolling, I searched for lien/deed training courses and TT has an excellent SEO manager, so I ended up going that route. 

Only a small amount of investors are optimal for residential land lording.

In my opinion Google Ads will yield better benefits (ROI) in the long run, but FB can be an important component of your social media presence and overall SEO strategy.

Some methods (amongst many)Well functioning websites with SEO optimization, TV ads, mailers (yellow letters, bandit signs, bird dogs, driving for dollars, networking, foreclosures, estate & divorce attorneys.

Apply this concept to many areas of your rental areas/homes.Good Luck and keep that momentum and optimism going!

A few years ago I would have said to buy a second property - with interest rates around 3-4% and appreciation roaring above 10% yearly buying more real estate almost always we more profitable than optimizing the real estate you already owned.

To answer your question, I invested about 5 years ago with a group who had lots of optimism and confidence but lacked the necessary skills to properly renovate and manage a large apartment building (400-units).

These properties are managed by operators that have the knowledge and experience and constantly learn how to optimize the listing to rank higher and overall bring in more revenue.

I'm a Software Engineer at a Big Tech and the numbers/optimization aspect of REI is what got me really interested in it.