From the way he phrased his question, it sounds like he bought into the common myth that, as long as you hold a property for a year, you can use long-term capital gain, 1031 exchanges and so on.

It's pretty amazing the volume.The phrase "I want to work with you to help save your home from foreclosure" can get you into a lot of trouble in some states unless you are an attorney.

A2P regulations are no joke.

Many times, they use phrases, and such that seem to be above their pay grade, but they use them to make themselves look smarter in my opinion.For example, one of the latest ones I remember is we had a property for sale and the guy that was tire kicking and looking to see what kind of deal he could work out ask the question “when do we want to close escrow?” 

That's a joke.

It’s not a joke, it’s my real life example

I paid $7000 for a “mentorship” program that was all over my phone about two years ago and it was a joke.

I regularly see boilers that are from the 80's and 90's that are working just fine, and I just saw a functioning boiler from 1942 in Berwyn yesterday that was still working fine... no joke!

The key, I think, is to actually stay away from the "classic" REI keyword portfolio and look for cheaper ways to get in front of the same audience.Typically, we'll do this by prioritizing the most profitable keywords in phrase match variations, avoiding exact match altogether (broad is still too broad in most markets, though it's probably worth a test in a market like yours).Another key is going to be finding the place at which you can affordably compete - NOT going after the top positions because that's what everyone else is doing.We find that the top spots in MANY markets are actually not worth the increase in cost - and that you can actually do more deals by targeting position 2, 3, etc.

On one of my buildings here locally in Berwyn, I received insurance quotes from reputable companies that ranged from $4100 per year all the way up to $8,200 per year (no joke!).