There's a big difference between leads and deals.

A lead is someone raising their hand to have a conversation.

A deal is an executive real estate contract.

What most miss is thinking if a lead doesn't feel like a deal, that there's nothing there.

This is where sales is needed now more than ever.

You may have to sit at that kitchen table with a seller for two hours.

The longest I've sat with a homeowner was 4 hours.

That's just what it took, because until I got a decision, I wasn't leaving that home.

She was relocating, the house needed work, a LOT of work, she only had 45 days and I knew for certain we can close and help in that timeframe.

See, it wasn't about trying to take advantage of a situation.

I didn't want someone else taking advantage. Like some newbie wholesaler who didn't know how to run numbers and didn't have the right buyers to execute on the contract.

Because if that happened, and they lied just to get a contract..

Chances are she could've had a horrible life experience.

What if the wholesaler didn't close on day 45 and now she's stuck paying for two houses instead of one?

That wasn't going to happen on my watch.

Sales is more than just trying to get a deal, it's when you know for certain you have the right remedy and you help someone make the right decision instead of just walking away easy.

Happy investing!