Your Lead Generation Won't Work
Friday, August 03
Unless you think, really think, about who your customers are, your marketing will fail and you'll waste a ton of time and money!If you've done some deals, think about who the seller was. What type of situation were they in? What were their problems? What was their property like? How were you able...
How NOT to Find Vacant Houses
Wednesday, October 09
So, I’ve been noticing a house in my neighborhood that looks vacant. There were still garbage cans out front, but other than that-it had all the signs. Curtains pulled, overgrown yard, peeling paint. Our family was going for a walk with some friends and I commented on it. The adults were tal...
What Are You Carrying?
Wednesday, October 02
Can any of you real estate investors relate to this? I woke up thinking about a property (actually a number of properties!) that I’ve been carrying for longer than I planned. I ran through my number, exit strategies, assumption, options, etc. Then I realized why they’re called carrying costs. ...
Waiting for the Recovery
Friday, September 20
A recent study shows where most of the new jobs have been coming from, particularly for women. Most of them have been waiting tables. Here’s the pull-quote: About 60 percent of the increase in employment for women from 2009 to 2012 was in jobs that pay less than $10.10 an hour. Clearl...
Cash is Trash; Cash Flow is King
Tuesday, September 10
If you’ve followed Robert Kiyosaki, author of Rich Dad, Poor Dad, you’ve probably heard him say “cash is trash”. What he’s referring to is this: in periods of high inflation, savers are losers. If the return someone is getting by keeping their money in cash (typically in low-yield bank products...
Fundamentals
Thursday, August 22
Vince Lombardi is famous for starting each football season by holding a football up and saying, “This is a football”. Some of the players would chuckle, but they would get the point. Unless they understood the fundamentals, they were unable to have sustained success. The same is true in the hou...