In today’s fast moving, social media driven business world, your overall brand presence and awareness is crucial to your success, growth, and expansion. People want to know who you are, what you represent, and are seeking to find out if you’re a legitimate and credible business, company and person.
When you’re just starting out, it can be quite the hurdle to break through the noise and show and prove yourself as a stand up entity. No matter what market you’re in, there are guaranteed to be other competitors broadcasting their talents, taking up ad space, growing exposure, and building business relationships with clients that could and should rightfully be yours to secure. Nobody likes to be the little guy, and looking up to the top dawgs can seem intimidating. But fret not! It’s possible to get into the big leagues with consistent determination and focus, often faster than you may think. However, it won’t be a walk in the park. Everybody wants a piece of the pie, but not everyone is willing to do what it takes to make it to the table. Growing a presence in your market requires putting yourself out there, working extremely hard and showing people what sets you apart from the rest. In order to achieve this, you must analyze what your competitors are doing and create something better, something outside the box and unique. Provide major value and do it day in and day out, over and over again. Through this, you will garner a ton of attention and acknowledgement. One way to showcase yourself on a large scale is by utilizing all avenues of social media. Showcase your company, your message, what problems you solve and how you can help others by providing value to them in whatever way you do. Broadcast who you are EVERYWHERE. Facebook, Twitter, Youtube, Instagram, LinkedIn etc. Show people on all platforms the inner workings of your business and give them a real glimpse of how you operate day to day. Let people know what separates you and your business from everyone else in your industry. People are often inspired by those who open up and allow themselves to be vulnerable. When you are 100% transparent and honest about what it takes to do the work that you do, and how it is you help others, people will become interested and want to keep up with what you have going on. This is how you grow a following and build solid relationships.
You want to be be on top of mind when someone has a problem or situation that you specialize in. Whether it’s buying houses, fixing roofs, or creating logos, you have to be the first person that they think of when they need assistance. Word of mouth goes a long way, and every business starts with it’s first customer or client. Make sure you bring top notch service and quality to that person or group. This way, you already have planted your first seed which will grow to a tree with many other branches (aka referrals). This will be your first step into gaining massive credibility and goodwill. From here, continue to build your client base and encourage people to share their experiences that they had with you. This allows others to see that you truly do what you say you will. This has a huge ripple effect and is super important for you to grow and sustain success as a business. Once you start gaining traction, allow others to see what you’ve achieved and accomplished. Take them along with you on your journey and share what’s worked for you and what hasn’t. Sometimes giving value for free can be much more beneficial in the long run than any fee or commission you can make off of your knowledge and advice. It shows people that what you do is for THEM and that you care more about your following and client base than you do about your own wants and needs.
As business continues and things keep going well, push your branding and awareness further. Get your name out in the airways through scaled advertising and marketing. Put yourself in front of new audiences, different people and bring new eyes on your company and the solutions you provide. It’s only up from there. Continue to give your best service, promote and showcase your business in front of as many people as you can, and really execute on the things that set you apart from your competitors. Do what others are either too lazy or too scared to do, make creativity a priority, and give value unconditionally. Keep this up and there is no stopping you from becoming one of the top companies/brands in your market.
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