Who are your tenants?

[Bryan Cheng]

Hey all, 

Currently in the process of searching for my rental property and was curious as I’m preparing to think about marketing, what types of tenants or applicants do you most commonly rent to? Who’s your target audience? For example: 

Single parents? Younger couples no kids? Low income families? Young adults w roommates? Retired? 

How does it affect the way you search for rental properties to buy? 

Do your tenants generally match the demographic of the neighborhood and neighbors they move in to? 

Thanks! Let’s chat about this

[Ke Nan Wang]

Federal Fair Housing Law has very strict guidelines against discrimination practices in housing so most things you mentioned are not good practices if not illegal. 

You can set screening criteria based on things such as credit score requirements, income requirements, violent criminal record requirements, smoking vs non smoking, pets vs non pets (there are laws about emotional support animals too).  

My rental properties range from $1100 a month to $4400 a month, they are all kinds of people. I do well with all of my tenants because I screen them carefully with my set criteria, interviews and I treat all of my tenants fairly. I do not see one demographic is better than another. There are people who you think are good and turn out not so good and people who you think maybe not so good turn out to be your golden tenants.