How to answer the phone

[Brian Stone]

When a lead calls, how should I answer the phone?

"Hello this is Brian, how may I help you?"

or

"NAME OF COMPANY, this is Brian, how may I help you?"

Is it better to NOT mention that I am a company? Or is it better to just tell them your company name and name? I keep hearing that when a potential lead hears a company name, it may scare them off.

Please help!