$440,000 to invest with 1031

[Marcie Sullivan]

I’m currently working through a 1031 exchange and will have $440,000 to reinvest. I'm new to rental property investing and exploring my options. I'd love to hear from experienced investors:

If this were your money, how would you invest it?
Would you go with one property, multiple smaller ones, turnkey, light rehab, long-term or short-term rentals?

[Joey Banasihan]

Hey @Marcie Sullivan — we help a lot of folks navigate this, especially those new to rental investing and looking to preserve momentum while growing long-term wealth.

If this were my $440K, I’d be asking:
Do I want to prioritize appreciation, cash flow, or tax efficiency — or some mix of all three?

A lot of our 1031 clients are choosing high appreication markets where there’s strong population and wage growth, landlord-friendly laws, and solid long-term appreciation potential. From there, I'd focus on value-add deals — properties that might need light rehab or better management, but allow you to grow equity faster and reuse that capital down the line.

You could also explore STR (short-term rental) tax strategies, where if structured correctly (especially if you materially participate), you can save tens of thousands in taxes through bonus depreciation. It's not for everyone — but it's a powerful option depending on your income and goals.

Happy to break this down further if helpful or share examples of how others have structured it. Are you hoping to keep things relatively passive or are you open to some hands-on work for a stronger return?