Updated almost 11 years ago on . Most recent reply
Direct mail campaigne on a limited budget.
Would a direct mail campaign of sending out 50 yellow letters a week be enough to start receiving calls? My plan is to market these same 200 prospects each month. Not sure if I should market to these same 200 each month, or market to 400 prospects and resend to them every other month. I'm trying to stay within a budget of $200 a month. I am looking to wholesale and this will be my 1st direct mail marketing campaign. Any help or suggestions appreciated.
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#3 Marketing Your Property Contributor
- Flipper/Rehabber
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#3 Marketing Your Property Contributor
- Flipper/Rehabber
- Arlington, TX
Any number is better than 0, right? Do what you can with the budget you have - and consider:
1) Postcards, which you can do around 50 cents each vs. letters at ~$1 each. That would double how many you hit.
2) With a small budget I think your option of hitting people every other month - in order to double the # of people reached - is a good idea.
As Gerald said, it's all about getting your # of contacts up. Good news is you're in Caddo Mills, TX - a list of 800 addresses might be just about everyone out there! =)
Last thing - don't just mail a few letters and then sit back and wait for the phone to ring. Make your mailing 1 part of your strategy. The biggest thing you can do is WORK YOUR CENTER OF INFLUENCE (COI) - the people you know. Business cards and car magnets are not very expensive - use them to let everyone know that you are in this business.