New real estate agent seeks ways to get leads

6 Replies


looking for advice from real estate agents for a newbie. I been an investor and landlord but just completed my real estate license and got a job with realty usa. Just curious as to best ways to get leads and start out? Thanks 

Hi Matt, what sort of leads are you looking for exactly? people looking to buy, rent, price point, etc?

@Matt Harris

Welcome to Bigger Pockets. BP is full of resources. You will find resources here from blogs to pod casts and forums. You can also send messages to members which is my favorite part of the website.

I seen thus question more than 10 times. Do a forum search.  

But i can tell you door knocking and cold calling requires 0 overhead. Flyers and billboards are absolute waste. 

Networking with family and friends is always a good idea when starting off.. 


Glad to see the name Realty USA still exist, I opened an office with that name in California in 1972 to add to my offices and never saw another named that until the 90's and can't remember what state it was. 

Rochester the birthplace of my father-in-law in 1901 and the place he and my mother-in-law loaded up their Hupmobile with a few belongings and their first born daughter and hit the new Lincoln highway to California halfway through another Rochester winter in 1934. A good decision for me, it put his second born daughter directly in my sights. Never would have met if the winters had been more to his liking there.

Now I going to suggest you go to the agent training videos on you tube, there are some good ones but the founder of this site seems to believe if you help a poster my suggesting some person at another site that bigger pockets will fall into the ocean even if it is not an rei site, but to me it falls into the initial purpose and mission of this great site.

For Buyer lead generation, signs, signs, and more signs. Below is just a quick snapshot of one of our months for the brokerage I work for (I had to omit some sources as they pertain to that particular brokerage). 

Couple of key points:

  • The key is always follow-ups.
  • Practice scripts and role playing daily or weekly
  • Watch Wolf of Wall Street > especially the part where he goes into the penny stock for the first time and gets the sale. That's how good you have to get for converting your leads! Otherwise, lead generation will be expensive if those leads aren't converted. (CHECK OUT SCENE BELOW)
  • The whole point of lead generation is to convert those leads to signed contracts or offers accepted on properties.

Track Performance!

I added some key metrics on the bottom of the sheet. We try to strive for above 50% showing up (as you can see the number weren't hit!) 

Also, this just pertains to our 'Other Sources' of leads. Meaning, that we don't just do the following. 

When I was a new agent real estate was not new to me, I had been an investor for 10 years and my father was a contractor/home builder, but I was new to being an agent and my real estate board had a guest speaker, one of the top agents in California.

I was floored, the guy was short, pudgy, balding young, and was so introverted he about had a mental brake down when he had to string two words together with a stranger and he sent me on the right path when he could muster enough inner strength to blurt out see the people, talk to the people, and see and talk to them again and again.

Other agents when we were walking out were commenting what a waste of time but they were just given golden advice and instead of joining them at the bar I went back to the office and just sat at my desk thinking about this guy and after a few hours I went out and bought some three by five cards and file boxes for them and being born on a farm I said to myself I am going to farm people and thanks to another agent who I call my mentor that other agents avoided because of his long stories, he became and agent in 1909, and those stories and his opinions were pure gold. God bless the day I sat down next to "Old Henry" at a board lunch.

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