Press releases

[Jerryll Noorden]

All, i have read so many conflicting things about press releases.

1), Not because your release is syndicated to 1000 sites, will you get 1000 unique backlinks.

2) what about duplicate content?

THose questions I simply can not answer myself.

Is there anyone with  PR savvy that can address this for me?

I can come up with interesting material. I do not think that will be a huge issue, as I have a distinct advantage and I have  just purpose for my business.

But paying about 700  (price is not the point here) for a press release and it will end up hurting me (duplicate content, and spammy backlinks) makes my belly ache.

(Yes let assume we only deal with quality PR sites)?

Help?