Long-Term or Short-Term Rentals, How Do You Choose?

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Hi Everyone! 

I've made up my mind, I'm going to invest in my first property! However, I'm unsure if it's smarter to choose a property meant for long-term renting or short-term renting. To clarify, by a "long-term" rental, I mean some type of single family house or townhouse in the city I live in (Raleigh, NC) that a tenant could potentially live in for years. By a "short-term" rental, I mean something like a condo at the beach a family would rent for a week at a time. 

One clear downside to the short-term option is likely difficulty filling the unit in the off season. Can you guys help me with other pros and cons? 

Thanks!

Melissa S.