Cheap yellow letter campaign

5 Replies

Hi everyone. I'm thinking about starting to do some yellow letters in my area just to test the waters. I don’t want to spend a lot as a test. What’s the most condensed criteria to use on list source to get the most bang for your buck. I’ve heard 40 yrs old or older but being cheap should I only look for 60 or older? I’m sure there are leads in. The criteria but I want a super concentrated list. Thanks

@Toby Russell

If you're looking to go cheap with maximum responses, then go to your local assessor's office and put together a tax delinquent list instead or do some D4D. You still will need to sustain your campaign for at least 6 mailings.

Originally posted by @Ray Lai :

@Toby Russell

If you're looking to go cheap with maximum responses, then go to your local assessor's office and put together a tax delinquent list instead or do some D4D. You still will need to sustain your campaign for at least 6 mailings.

Ray is talking about "Driving for Dollars", which is when you get in your car and drive around target neighborhoods and look for properties that show signs of wear and tear, overgrown lawns, bad roofs, etc.  You jot down these addresses as you go and put together a mailing list for your yellow letter campaign.

@Toby Russell

Thought you'd appreciate this:

https://www.biggerpockets.com/renewsblog/2013/05/03/driving-for-dollars-bible-part-1/

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