real estate agent marketing

6 Replies

Hello all, I just received my sales license. I was working full time renovations and will switch to part time construction and part time real estate agent. I do have a plan to eventually switch over to full time agent. I was hoping to hear what kind of books/resources y’all know about regarding marketing strategies for new agent. I am currently working with a broker who is showing me the ropes but i certainly will like to digest some of my own education/information on the side Thanks ahead -Danny
@Daniel Hason Buffini and Company (Peak Producer). Research it, study it, live it. You will easily set yourself apart from other agents in your area.

I would check out "The Millionaire Real Estate Agent" by Gary Keller. Highly recommended book by agents/investors on the podcast. Talks a lot about how to operate and act like its your own business instead of being another salesperson. 

I’m a Full time agent. I will send out 53,000 post cards this year to 5 counties. I buy a list of land owners ( I’m a land specialist). I send two counties a month. I also do a lot of advertising on Facebook. I spend maybe 30 min or more a day on FB posting. Education/ entertainment/ sales sales sales. That’s my system. I also have a 6 inch color ad in a newspaper Running 13 times this year. I can post that to social media as well. I also advertise and post on Instagram although not very often. I focus on getting listings. I’ve been doing this consistently for 3,yrs. I sold 1.5 million in 8 months in 2015. 3.2m total in 2016 and 6.2m in 2017. Post cards are by far the best lead generator.

Btw. I agree the millionaire RE agent is a good book. Didn’t care for the format but lots of good stuff. Leads listings leverage are the keys to success in RE sales. You have to get to full time if you hope to make a good income in my opinion. Find was to get in front of people. I do 3-4 regional and state level trade shows and this year I am speaking at one! Really putting myself out there. The more I tell the bigger and expert I seem to position my self as and the listings come in. Got three today as a matter of fact.

Look for Keller Williams training programs. There are everywhere and open to all agents regardless of brokerage. I completed the BOLD program and for a new agent would highly recommend it. There are plenty of folks who have taken this course 10 or more times and they are Top Producers hands down. Keep learning, immerse yourself in everything real estate and learn all you can about lending. One last tip, always come from contribution when approaching a lead. Always offer up something of value so you don't come off as looking to sell folks. Find a niche and put yourself out there.  @Neil Hauger is correct. You have to be fully committed (full-time) to make it in this business. 

Free eBook from BiggerPockets!

Ultimate Beginner's Guide Book Cover

Join BiggerPockets and get The Ultimate Beginner's Guide to Real Estate Investing for FREE - read by more than 100,000 people - AND get exclusive real estate investing tips, tricks and techniques delivered straight to your inbox twice weekly!

  • Actionable advice for getting started,
  • Discover the 10 Most Lucrative Real Estate Niches,
  • Learn how to get started with or without money,
  • Explore Real-Life Strategies for Building Wealth,
  • And a LOT more.

Lock We hate spam just as much as you

Create Lasting Wealth Through Real Estate

Join the millions of people achieving financial freedom through the power of real estate investing

Start here