Best marketing campaign to find motivated sellers

[Francisco Corral]

I am brand new to Bigger Pockets and new to investing. From all the reading material and bigger pockets podcast I've come to the conclusion that acquiring leads and learning rehab cost is fundamental to most real estate investing vehicles. What marketing campaigns are a good starting point in the Chicagoland area?

[Jim Pellerin]

@Francisco Corral 

First you have to decide what strategy you would like to pursue. As a beginner I would look at wholesaling or lease options. 

Then you have to identify your target audience on the front end. Motivated sellers and the buyers or tenant buyers on the backend.

Next you need to decide your marketing and campaign strategy. Just running ads looking for motivated sellers won't work. What's your unique selling proposition. I would focus on using facebook ads.

And finally, probably the most important, you need a good converting website / landing page. I would recommend using the oncarrot websites. They are already optimized. All you have to do is configure them.