Direct mail postcards

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Looking for advise on direct mail postcards. When starting out do you hand write all postcards by yourself, how do you track the mailers if so? I've been looking into bulk pricing for postcards and postage but it doesn't seem that I can come close to the company's that provide the service, plus they have repeat mailer software for tracking and remaining.

If you are using a service which ones are you happy with and what's the cost associated?