Should I create a legal entity for my REI business?

[Ben Feder]

I am not talking about legal entities that should be set-up when you go to buy a property and you structure an entity for the purchase or transaction of that property; I am wondering if you should form a business structure as a general holding company or just to operate your regular real estate functions, hiring people, hiring contractors, and going about your general REI business. I am also thinking about personal brand, and if creating a legal entity with a company name would help with that as well. Thoughts? Thank you in advance.