Where to send direct mailers?

2 Replies

I am sending out direct mailers for commercial apartment complexes. Which is the best option for the address to send them to:

A. Property address

B. Property owner address

C. Property taxes address

I am leaning towards sending to the taxes address or owner's address. Wondering what others have used and been most successful with. Share your story if you will!

Updated almost 2 years ago

Assume that all 3 addresses are available, and they are all different

Send to the owner's address. The more tailored you can make it, the better. That is, if Bill Smith owns the property under his company 123 LLC, address the letters to Bill Smith and not the LLC. It's hard to get all of that data but it helps your letters appear more qualified.