If you are an investor or wholesaler.....when you have just completed a direct mail marketing campaign where you mailed each property owner six times within six months, what's the easiest way (other than a different property search criteria or different filters) to make sure that you don't have any of the same properties/property owners on your next mailing list? Do you use an existing system/program? I really don't want to end up sending mailers to property owners that have already seen our mailers six times, even if it may be just a few property owners. Thanks in advance for your advice.
@Melissa McEntee why do you not want to send it to them? Unless they have specifically requested that you stop, why would you stop? What if your 7th letter arrived on the same day that they had some crisis come up in their life and needed to dispose of the property? Are you willing to let several thousands of dollars go because you didn't want to spend $0.55 for the 7th time?
@Heath Ryans From what I have read, most investors/wholesalers are sending mailers to property owners on their list every month for six months and then moving onto a new list of property owners. I'm still new at this and learning so much every step of the way. Thank you for your input.
@Melissa McEntee there's no right or wrong answer. It's a solid possibility that it could just be a waste of time and money to continue mailing. But there's always the 'what if' factor. Plenty of stories out there of people who scored deals by just continuing to send letters/make calls and one day they catch the owner in a place where they need to get out of the property asap. Maybe you continue to mail the owners but you daily back the frequency to once every 2 months, once a quarter, ect. That way it's not as big of an ongoing task but your still staying on their mind.