Dean Jackson - not the C+W singer

[Bruce D. Kowal]

Not really in my wheelhouse, as I am a CPA.  But in attending some marketing seminars I ran across the work of Dean Jackson, who is a certified genius in e-mail marketing.  And his specialty is Real Estate Brokers.  You could do worse than spend some time listening to him on Youtube, or checking out his personal website, deanjackson.com, or his simple program to help brokers boost leads.  gogoagent.com.

He has gained some notoriety by his "Nine Words to Revive Dead Leads" formula for an e-mail subject line. Basically, it's "Hey, John.  Are you still interested in buying that property [or whatever the need might be]"  It's deceptively simple, and powerful.  Just make sure you don't mess up the followup. 

Check him out.  Let me know if he helped you.