Tips for Marketing to and Working with the 55+ Community

[Paige Morehead]

I have recently decided that I want to focus on working with the 55+ demographic. I am currently working on becoming SRES certified. I have begun a marketing/outreach plan for 2023. This plan includes conducting quarterly seminars, building relationships with local care facilities and finding opportunities to host events for seniors in my community (i.e. Bingo, Dances, etc.). I am hoping with time to become someone that seniors and their children can trust with their real estate needs.

I was wondering what tips/suggestions you may have for marking to and working with this particular population (55+)?