Investor · Nipomo, CA · Member since 2014 · 366 posts · 401 votes
Does anyone have experience with direct mail marketing as both a Realtor and Investor? I'm starting my first campaign since getting my license and am curious to hear what works for others.
My background is a flipper, so my campaigns are usually simple letters/postcards offering cash and a fast close. My #1 goal is still to find potential off-market deals, but my #2 goal is to secure listings.
Would it be viable to advertise both cash w/ fast close and listing services on the same mailer? Or should I continue to focus on fast cash and close and just leave my license and broker info in the signature?
Real Estate Broker · Tacoma, WA: 🏢 27 LTRs 🏡 3 STRs · Member since 2018 · 544 posts · 455 votes
2y
My suggestion is to communicate being a "problem solver" vs a 1-trick pony like every wholesaler mailing "all cash, quick close" cards or realtors sending out "just listed or just sold" postcards trying to attract a listing. My message is more about offering a few options as I am a licensed broker + real estate investor. My options usually include the all cash/quick close to flip myself, listing it (as an agent) but also offering the seller to do a JV flip together, I could wholesale it, offer to buy it myself for a BRRRR or other long term personal investment, etc.
Other than that, I have done a separate "tired landlord" campaign targeting small multifamily properties that have been under the same owner for 10+ years. I usually get about one good hit/lead per 500.
I have 15 years as a REALTOR, but I just started my first direct mail campaign in June. I am sending out 600 cards a month. So far, not a single call.
From everything I've read from REALTORS and investors, you have to create an annual budget and stick with it for six months to a couple years before it starts to pay off.
Real Estate Broker · Tacoma, WA: 🏢 27 LTRs 🏡 3 STRs · Member since 2018 · 544 posts · 455 votes
2y
My suggestion is to communicate being a "problem solver" vs a 1-trick pony like every wholesaler mailing "all cash, quick close" cards or realtors sending out "just listed or just sold" postcards trying to attract a listing. My message is more about offering a few options as I am a licensed broker + real estate investor. My options usually include the all cash/quick close to flip myself, listing it (as an agent) but also offering the seller to do a JV flip together, I could wholesale it, offer to buy it myself for a BRRRR or other long term personal investment, etc.
Other than that, I have done a separate "tired landlord" campaign targeting small multifamily properties that have been under the same owner for 10+ years. I usually get about one good hit/lead per 500.
Real Estate Agent · Member since 2023 · 7 posts · 2 votes
2y
Direct mail works but it takes consistency over time. Our market in Sarasota FL I have found direct mail letters to work pretty well and we are a large retirement community, the retirement community responds better to snail mail than millennial and gen-z generation for sure.