I did a test asking agents on Zillow one simple question..
I did a test asking agents on Zillow one simple question:
"Morning Crystal! It's Adam Macias. What type of buyers do you typically work with in Denver?"
It was three different variations of just asking this simple question.
I think it was about a 75% reply rate of saying "STOP"
or "Not Interested".
Now what's the major problem here with this whole situation?
Because I've been to meetups and asked agents that and didn't
get a "OPT OUT" reply lol you know how weird that'll be?
It's actually Zillow itself.
Zillow doesn't protect your information because it's just a
massive directory exposing all your contact information.
So, the number on Zillow is your "Zillow number", trust
and same with the email.
"leads@ yourwebsite" is an obvious filtering mechanism.
me as an avid marketer I know what you're doing and you're systems lol
So it's not the message, it's the avenue itself.
Luckily for Featured Agents, clients come through a filter
first so we know they are serious, we have two factor
authentication to ensure this even further to reduce spam.
And only THEN can a buyer client select an agent to work with
based on the information they see in how an agent can help
them and their specific situation.
Much higher quality lead means a much higher conversation
rate and overall long term relationship with that client
to get repeat business.
The difference is one offers the ability for you to spend
too much time sifting and sorting and getting distracted,
and one avenue, (us at BiggerPockets), let's you focus
with intent only with those who are serious and want to
speak with YOU specifically because they need your help
in buying a property TODAY.
