I did a test asking agents on Zillow one simple question..

[Adam Macias]

I did a test asking agents on Zillow one simple question:

"Morning ​C​rystal! It's Adam Macias. What type of buyers do you typically work with in ​Denver?"

It was three different variations of just asking this simple question.

I think it was about a 75% reply rate of saying "STOP"

or "Not Interested".

Now what's the major problem here with this whole situation?

Because I've been to meetups and asked agents that and didn't

get a "OPT OUT" reply lol you know how weird that'll be?

It's actually Zillow itself.

Zillow doesn't protect your information because it's just a

massive directory exposing all your contact information.

So, the number on Zillow is your "Zillow number", trust

and same with the email.

"leads@ yourwebsite" is an obvious filtering mechanism. 

me as an avid marketer I know what you're doing and you're systems lol

So it's not the message, it's the avenue itself.

Luckily for Featured Agents, clients come through a filter

first so we know they are serious, we have two factor

authentication to ensure this even further to reduce spam.

And only THEN can a buyer client select an agent to work with

based on the information they see in how an agent can help

them and their specific situation.

Much higher quality lead means a much higher conversation

rate and overall long term relationship with that client

to get repeat business.

The difference is one offers the ability for you to spend

too much time sifting and sorting and getting distracted,

and one avenue, (us at BiggerPockets), let's you focus

with intent only with those who are serious and want to

speak with YOU specifically because they need your help

in buying a property TODAY.