An agent’s biggest advantage today...

[Adam Macias]

An agent’s biggest advantage today is learning how to work internet leads the right way. These leads usually have the highest intent and the most motivation because they are already searching online for answers, solutions, or someone to help them with real estate. Unlike cold calling or knocking on doors where you try to convince someone to think about selling or buying, internet leads come in already raising their hand. They might be facing a situation where they need to move fast, or they could be actively looking for an agent right now. This makes them far more valuable than random contacts because the motivation is built in. Agents who know how to capture and convert internet leads put themselves in the best position to close more deals consistently. Forget about direct mail, cold calling, and do yourself a big favor and forget about bench ads. You can reach thousands of people for less than a bench ad today with social media and internet marketing.