Mailing Postcards

[Thomas Burns]

Any agents out there have success mailing out post cards for listings? If so what is your success ration? 1 listing every 500 cards?

[Mike Cooke]

I am a former multi million $ agent and I used farming postcards extensively. Just Listed, just sold and monthly cards showing what was on the market and what had sold in the neighborhood. I used the cards to help position myself as the expert in the neighborhood. I previewed all listings, took pictures to have a record of things that would add or detract from the value and kept a notebook containing all the information I gathered. When I went to a listing appointment, I would pull out my notebook and explain that no other agent would be in a better position to negotiate the best price for the home because no other agent had the depth of knowledge and documentation to back up the asking price. This also helped sellers to understand and accept my suggested listing price. These days a database and a laptop could replace the notebook. The biggest problem I had was finding the time to stay consistent with the mailings. When I was consistent, it worked. When I got too busy and let the mailings slide, so did my business. The typical roller coaster marketing cycle.