Targeting FSBO's - Need some creative ideas
I live in a ridiculously competitive market (6k agents in my one town) and want to start a program to target FSBO's. Now, my approach is going to be that I don't want their listing because I know they can sell it. I want their PURCHASE once they sell their home. I have a feeling that I will eventually get their listing anyway once they aren't having luck and they find a home they really like elsewhere.
I refuse to door knock because I think it severely cheapens our industry and I don't want to cold call constantly and annoy people the way Tom Ferry encoursages us to do. I can email, mail letters, etc..
I've done a similar approach with expired listings and had success although I am targeting them to relist their home. In that regard, I mean that I'm not cold calling or door knocking.
What do you fellow agents suggest as some content to send?