For those that know me I hit social media marketing....HARD. For those who don't know me I guess I am not hitting it HARD ENOUGH! Social Media is in my opinion the greatest tool that we have as Real Estate Agents. BP has been a tremendous farming source for new business for me. I have sold well over $50 Million to clients I have directly met on this website. I have always been incredibly active here on BP this is my 12,990th post. As of today I realized that my Instagram following has now surpassed my BP following. As of right now I have 8,012 Colleagues on BP with those 12,990 posts. My Instagram page with it's modest 201 posts has now hit 8,045 followers. It's very clear that my BP following is a much more valuable resource in generating leads and eventually sales as it's laser targeted on my niche which is Real Estate Investing. Instagram is much more random but being known to as many people is the ultimate goal. "Love me or hate me you are going to know me." Has always been my business philosophy. So with all of that said I want to know where you guys are at. • How many BP colleagues do you have? • How many Instagram followers? • Which of the two has brought you more business? • Are there other platforms you have been using to get your message out there? Facebook? Quora? Reddit? Snapchat? YouTube? Pinterest? Twitter? Anything I am missing? • How do the other platforms stack up against BP? • Any best practices using BP or some of the other platforms? • Do you use each platform the same way, or differently?

My social network is less about volume and more about quality. I remember when Josh was doing everything on Bigger Pockets himself! We talked on the phone and he asked me if I wanted to become a moderator on here. There were no employees at BP. I used to post early on with tons of various subjects but over time became more focused on commercial reale state only. For every 1,000 investors with 25k to do something with you might have 1 multi-millionaire. So by virtue of scale I have less contact volume but higher net worth connections. My network I have built up over the years has net worth in the billions. I have a company now I meet 4 times a month locally to work on all my back end business and digital media stuff. I am too busy working with clients on transactions so I pay someone to work on my business around the clock with back end systems and processes and front end digital media and social media connections and content.

I have a fairly large social media following from my previous business endeavors.

@James Wise Bigger Pockets posts • 9,554 Bigger Pockets Votes • 13,880 Bigger Pockets colleagues • 1,225 Instagram posts • 378 Instagram followers • 5,130 I dont really add anyone on BP, but I accept all connection requests. I do focus on post count quite a bit, and trying to get past the 10,000 post mark soon. Instagram I started hitting hard a little over a year ago. Trying hard to get up to the 10,000 follower mark.

Yea 40,000 followers on Instagram is cool & all but no I do not think it's nearly enough for my satisfaction & goals for the business. I've got to get that up into the 6 figures over the next couple years. As for YouTube things are going great. I am glad you've enjoyed & seen some value in the content we put out. I appreciate the honest feedback on what you've seen. YouTube is right there with BP as my favorite medium for getting out my message. We're closing in on 14,000 subscribers with close to 3 million video views. As I write this post we are at 13,534 subscribers with 2,706,379 views on our videos. My goal is to hit 50,000 subscribers along with 5 million+ video views by the end of 2019.

I was in the music business for the past 12 years and also owned a social media marketing company.

Yea the Cleveland market has blessed me well. I wouldn't be going crazy social media if I were in your business either. Don't really need intense Facebook marketing to sell homes. A nicely renovated home does the best with MLS marketing. Facebook is really good for finding tenants though. Nice thing about finding tenants on Facebook is you can check out what kind of people they are by looking through their profile. Tenant "I would like to see 123 mainstreet. When can you show it?" Landlord "What's your name? Tenant "Johnny Smith" Landlord *Check's Johnny Smith's Facebook page* Landlord *Checks Johnny's best friend's Facebook page* Landlord "Well Johnny, I just don't think you would be someone I am interested in renting to. Good luck to you" Tenant "WHY? I am a responsible tenant. I'll take care of your house. Ask my old Landlord. He loves me." Landlord *Hangs up phone*

Here is what has worked for me thus far. • Providing quality content. • Providing content that is engageable. Give people a reason to comment or tag their friends. Ask questions, look for feedback etc... • Follow others • Like others content • Stay consistent. You can't just post once. You need to keep chipping away to create a brand. If you post once and hope for a flood of contacts you will be disappointed. You need to stay in peoples mind by popping up often. • Cross marketing it with other platforms. (FB, BP, YouTube etc...) • Use tons of hashtags I agree BP should ad IG as a Social Link option. @Mindy Jensen @Scott Trench any plans for this in the works?

Do you have more BP colleagues or Instagram followers?

Jay HinrichsBusiness Member

Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes

8y

Well Jim you know me.. I don't even know what instagram is.. and twitter I only know becasue of trump but don't know how to use it either.

got tons of BP folks though that either follow or ask for colleague requests... and I only use facebook for grandkids

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Tony WooldridgePro Member

Rental Property Investor · Walla Walla, WA · Member since 2016 · 480 posts · 346 votes

8y

@Jay Hinrichs, truly entertaining you are! LOL, thanks for the laugh on Turkey day here is to wishing you and yours a GR8 Thanksgiving! I must admit the only online presence that I use is BP.

Do you have more BP colleagues or Instagram followers?

For those that know me I hit social media marketing....HARD.

For those who don't know me I guess I am not hitting it HARD ENOUGH!

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