New realtor and broker is giving me 10k to market myself

[Derek Bartel]

This is my first post so i apologize in advance for any errors . I recently passed my exam in california and just signed with a small brokerage. My broker has generously offered me 10k to market myself and advertise however I would like. I would like to get feedback from my fellow realtors with more experience and knowledge on the best way to use these funds. (I'm in the bay area and all I have as of now is a website and social media.) I've looked into advertising on zillow/realtor, Facebook and other sites but with no experience I'm not sure on which one or if any is most beneficial for a new realtor at a relatively unknown brokerage. I have also looked into SEO and SEM but again I'm not sure the best starting place. I know this is a very broad question so thank you for your advice and insight!

[Charlie MacPherson]

@Derek Bartel I'd ask your broker!  That said, I wouldn't spend it on Zillow, Trulia or Realtor.  All three of them invest crazy amounts of SEO money to get in between you and your prospective client.  

Once they intercept the client, they sell the lead to MULTIPLE agents.  At that point, it's a race to see who calls the client first.

You might consider setting up a farm area and then using one of the mailing companies to do regular mailings to start building up a presence in the neighborhood.

By the way, your broker is being VERY generous!