I'm looking more into becoming a real estate salesperson. I've started taking the class to become licensed, but am really curious to learn about any possibilities for education outside of the legal necessities. What is are some recommended resources, online courses, books.. etc that would be good to look into for a beginning real estate salesperson?
I want to be as ready to go as possible once I get licensed.
I'm sorry no one has responded to this so far, I checked back because I was curious as to what kinds of answers you would get from us pros... :)
You asked a really good question because from what I've seen all of the training new agents get for real estate consists of a) the real estate exam, which in real life teaches you very little about how to do real estate on a daily business, and b) tons of advice on marketing and getting sellers to agree to 'your price' and 'your marketing plan' - without ever actually teaching new agents how to correctly evaluate a home's market value or come up with a value-enhancing marketing plan to begin with. Not to mention, how to write an offer, do a home buyer presentation, etc. Same as it was 19 years ago when I started.
It's true that marketing is really important, otherwise few people know you exist, but training on the competence end of things is severely lacking in my opinion. I'm not just venting, I'm actually creating training materials for real estate agents on how to do day-to-day real estate because I feel so strongly about this, but I don't have a pro account on here at this time and I don't want to break any forum rules. When I get some free stuff posted (or decide to get a pro account on BP) I'll come back and link to it here as long as that's OK with the moderators. Sorry to not have more info at this exact time, but I wanted to let you know that the lack of response to your question is completely not related to how important your question was, it is exactly the right thing to be asking as a new agent.
In the meantime, I believe these books are very helpful for business in general:
The 1-Page Marketing Plan by Allan Dib
Atomic Habits by James Clear
Finish - Give Yourself the Gift of Done by Jon Acuff (especially if perfectionism is holding you back)
Never Split the Difference by Chris Voss - a must-read book on negotiating, IMO.
All of these are good listens on Audible, especially the last one because voice tone is part of what he talks about.
They teach you the law not how to sell.
Hi @Neil Pradhanang, thanks for your note and I'm glad that was helpful (although probably only a little :). What you describe seems to be the situation in general, and it hasn't changed since I started nearly 20 years ago. There's a lot of info online, but mostly it's on marketing and getting people to work with you - not so much on the less glamorous part of actually developing the expertise that should be the compelling reason for people to work with you.
I will post back on here when I've got a few things that I think will be helpful quickly. And thumbs up to you guys for asking these questions and wanting to develop your skills, I think a lot of new agents feel the same way but the industry is not well set up to meet that need.
@Irene Nash Thank you for your response. Good to know I'm not alone in this. Luckily I've found some books that will be a good resource as I dig deeper. I'll add your recommendations to the list as well! :)
@Jeremy Morton, happy to help and good luck to you! If you want to DM me questions in the future you're welcome to do so, it helps me to know what specific issues are coming up for newer agents and I'm happy to share my two cents - for whatever that's worth. ;)