What’s in your newsletters?

Question

Hi BP realtors!

I am drawing up marketing ideas so that when I can take my real estate licensing exam(and pass) in May, I can hit the ground running. My question is...

What information do you put on your newsletters that you send to your leads? I know the basic information is similar homes sold in similar neighborhoods/what your home may be worth, etc. But are there any other unique pieces of attention grabbing information that you creative agents have added as well? I was thinking to put in some market related info that people may find interesting such as rent, income, population growth and new businesses opening up. What do you think?

Any information would be appreciated. Thank you!

Abel Curiel · Answer

Great questions Jacky,

I like the idea of sending information about population growth, new businesses, etc.

Here are some things that our team has implemented:

-Sharing a short funny story, quote, recipe ideas, etc. can help you build rapport as someone who is relatable and not just another Realtor with "now is a great time to buy/sell" content.

-Make sure your email has multiple "Calls to action" so that people can click to set up an appointment with you.

-Add in links to your social media profile(s). Let people connect with you on multiple platforms so that you can have a better chance of converting down the line.

-Lastly, share a link to your Zillow profile. Even as a new agent, you should have a zillow profile where you share more about yourself, your value proposition and the areas you service. Ask friends, family members and colleagues to leave you a Zillow review so that you can begin to boost your page. Those same contacts will also be your best referral source!

Best of luck to you moving forward!

Abel

Jacky Tu · Answer

@Abel Curiel

Eno Vino Downtown in Madison, WI. Yes, thanks for the idea I will definitely add that somewhere in my future newsletters.

Thank you for the advice!

Abel Curiel · Answer

Thats awesome to hear, Congratulations on the honor! You have some great information to share with your database. If I was an award winning chef, I'd subtly brag about it on my newsletter. We all need to eat so share those recipes each week.

Just curious, what kind of restaurant? Share the info with the community, don't be shy! haha.

I hope all is well and we can recover from this sooner than later so that you can keep on making customers happy with your menu.

All the best,

Abel

Jacky Tu · Answer

@Abel Curiel

That’s actually such an awesome idea about the recipes. I’m actually a head chef in my city and we just won best restaurant this past year. So I can totally tie that all up and generate some interest that way. Everything else was great. Thank you!