Hey everyone, My question is, does it matter if brokers/team leaders have been in the market for 30 years, and is it a risk to join a team that's fairly new? Will my success be hindered by joining a team with less market share, or is it all on me to make it no matter where I go?
For a little back story, I just finished all my classes for my real estate license, and I'm in the process of signing up with a local EXP team in my area. I've interviewed 7 brokerages and multiple teams, and really like the feel of this local team, their office environment and obviously the EXP model. My concern is that the team leader has only been selling for 6 or so years, the last 2 with EXP, they don't have a huge amount of listings, and I don't see a lot of EXP signs in my area. The local century 21 and Berkshire Hathaway brokers/team leaders have been in the area 30 years, and the companies have a larger presence here. Obviously they have far more agents. I'm just concerned that I may not do as well because the local team and EXP don't have as much market share as C21 and BHHS, is that stupid to think I would be more successful under a team leader whos been here 30 years.
Normally I would say it doesn't matter, but in some cases it does. Some places are dominated by a local brokerage or local brokerage with a national name. When I first started in my small city it was dominated by ReMax. There were listing appointments that told me they liked everything I had to say, they liked me better, etc, but they were afraid that ReMax agents would not show the house if they listed with me or that it might be boycotted...something to that effect. I don't think that was true, but some people had those thoughts. I overcame this by showing the showing reports that showed who had shown the houses I had listed. It was interesting that local agents were not even the ones showing, it was normally 20-30 agents from 20-30 different companies from all over the area. 20 years later the two dominate brokers are nearly gone and in our case KW has taken over agent and market share....so things can change.
I think one thing you can do is ask your perspective customers.....does company matter? Ask 10 people you respect. You can tell them the same story.....hey I'm trying to decide which company to go with...if I were to sell your home, would my brand affiliation matter to you?
Thanks for the input that’s a great idea I’ll ask around and see what some of my friends say! Some people believe brand matters then others say it’s all on you, so it’s been a hard decision. I know exp is growing rapidly so I can see them becoming recognized, but for now it’s 3 major names with all the agents. I don’t mind a challenge, and like the idea of being on the ground floor of a company growing in the area, but don’t want to fight for attention if I don’t have to. I guess I can always switch if I start having issues with brand recognition and nobody wanting to work with me.