All
Members
Companies
Blog
Forums
Podcast
Webinars
    User Log in  /  Sign up
  • Forums
    Newest Posts Trending Discussions Followed Forums Real Estate News & Current Events General Landlording & Rental Properties Buying & Selling Real Estate Deal Analysis See All
  • Education

    Read

    BiggerPockets Blog BPInsights: Expert Analysis Guides Glossary Reviews Member Blogs

    Watch

    Webinars Video Library Financial Independence Blueprint Intro to Real Estate: Rentals

    Listen

    BiggerPockets Real Estate Podcast BiggerPockets Money Podcast BiggerPockets Business Podcast Real Estate Rookie Podcast Daily Podcast (Audio Blog)

    Topics

    Business Operations Finance Finding Deals Property Management Property Types Strategy
  • Network

    Recommended Vendors

    Real Estate Agents Mortgage Lenders Hard Money Lenders Insurance Contractors Investment Companies Build Your Team

    Search

    Members Events Jobs
  • Tools

    Calculators

    Rental Property Fix and Flip BRRRR Rehab Estimator
    Wholesaling Mortgage Payment 70% Rule Airbnb

    Services

    BPInsights: Property Insights Tenant Screening Property Management Lease Agreement Packages

    New Feature

    BPInsights (beta)

    Quickly analyze a property address or ZIP Code to compare your rent in your neighborhood.

    Analyze a property
  • Find Deals
    Real Estate Listings Find Foreclosures External Link Ads, Jobs, and Other
  • Bookstore

    Real Estate Books

    Profit Like The Pros Bidding to Buy See all books

    Featured Book

    BiggerPockets Wealth Magazine book cover
    BiggerPockets Wealth Magazine

    Written by financial journalists and data scientists, get 60+ pages of newsworthy content, expert-driven advice, and data-backed research written in a clear way to help you navigate your tough investment decisions in an ever-changing financial climate! Subscribe today and get the Oct/Nov issue delivered to your door!

    Get the Magazine
  • Pricing
Log In Sign up
User
Quick search links
Podcast Hard Money Lenders Books Washington
ForumsArrowReal Estate Agent ForumsArrowHow to promote a JUST SOLD?
  • Newest Posts
    • Newest Posts
    • Unanswered Discussions
  • Trending
    • Top Discussions
    • Trending Discussions
  • Browse Forums
Search Nova
Create post

How to promote a JUST SOLD?

6 Replies

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
Rotate Log in or sign up to reply
user profile avatar
Check Rosette Top Subjects:
Rentals, Residential, and Team
  • Posts 196
  • Votes 159

Victor Steffen
Investor from Austin, TX

posted 15 days ago

Hey BP, curious how other agents are promoting your "just solds" when you represent the buyer in a transaction. What has worked for you? I've never been a mass-marketer. Hand written notes, small meetups, sphere of influence, investment webinars have always been my main business driver.. I closed 12 transactions in Austin this March (woo!) all on the buy side but feel I need to start making an effort to list more homes. Are you circle prospecting each sold? Mailers? Would like to leverage all of these buy-side transactions into more listing business. Thanks team. -Vic

ps: my original thought was to just do some simple hand written notes promoting the sale and slip them into 200 surrounding door jambs. 

Rotate Log in or sign up to reply
user profile avatar
  • Posts 47
  • Votes 33

Timothy White
Realtor from Boston MA

replied 15 days ago

Nice month sir !

digital Omni channel promotion/marketing is a must. I’d include circle P  calls/notes to cast a wide outreach net for your listing  effort 

you may need to leverage some support staff if you do this right on top of your current success

Best of luck

Rotate Log in or sign up to reply
user profile avatar
  • Posts 34
  • Votes 19

Sean O'Dowd
Specialist from Chicago

replied 15 days ago

What a month! Congrats! I work with agents who do a wide range of transactions per month and 12 is absolutely upper limits there in terms of how many they do.

I'm a huge fan of handwritten notes and use them myself in my business. I've seen a ton of agents have success sending handwritten notes to all similar homes within the neighborhood to the one you just sold.

For example, if you sold a single family from the 1990's for $500K on that street, send a handwritten note to everyone else on that street with a single family from the 90's to introduce yourself, say you just sold 123 Main street for a "great price" and you'd be happy to give them advice about how they could get a similar price for their house.

Every seller keeps a close eye on what houses on their street sell for. Your notes will be well received!

Rotate Log in or sign up to reply
user profile avatar
Check Rosette Top Subjects:
Flipping, Rentals, and Team
  • Posts 2.6K
  • Votes 3.1K

Jonathan Greene
Specialist from Montclair, NJ

replied 15 days ago

When promoting buyer sales just be very careful not to use photos of the properties without the listing agent's approval. It's a big ethical pet peeve for most boards. I think handwritten cards are great, but what's your pull to push your buyer success into listings. You need a play there. It could be "look at all of the buyer-side deals I've done last month, they could be buying your home" or something like that, but it can't be vanilla. Don't send a standard Just Sold card, figure out what homes you want to sell and where in that Austin market and use your recent success as a launch into that.

Rotate Log in or sign up to reply
user profile avatar
Check Rosette Top Subjects:
Rentals, Maintenance, and Team
  • Posts 516
  • Votes 494

Ryan Kelly
Realtor from Austin, TX

replied 14 days ago

@Victor Steffen Create a yard sign for your buyer clients to post in their yard after closing that says something like “another home sold by...” and have them sign an agreement to leave it up for a week or two. Works just like a listing sign and neighbors will check it out. Then drop the notes, postcards, etc in the same time frame.

Rotate Log in or sign up to reply
user profile avatar
Check Rosette Top Subjects:
Rentals, Residential, and Team
  • Posts 196
  • Votes 159

Victor Steffen
Investor from Austin, TX

replied 14 days ago

@Sean O'Dowd this is a great idea, thank you!

Rotate Log in or sign up to reply
user profile avatar
Check Rosette Top Subjects:
Rentals, Residential, and Team
  • Posts 196
  • Votes 159

Victor Steffen
Investor from Austin, TX

replied 14 days ago

@Ryan Kelly this is really good, low cost- high reward. And I feel like people who call that type of number will be high quality leads. My kind of marketing 😎

Rotate Log in or sign up to reply
  • 1
Related Resources Real Estate Agent Forums
How Blogging Can Help Grow Your Realtor Business
Why Live Video Is the Quickest Path To Authentic Marketing
Crowdfunding Tips: How To Use Your Blog To Attract Investors
How Self-Awareness Can Lead You To Syndication Success
The Most Effective Way to Build a Strong Online Presence (& Why It’s Key for Growing Your Business)
Resources Read, see, and learn more!
Link Real Estate Investment Calculators
Link BiggerPockets Blog
Link Path to Purchase
Link Mortgage Loans
Link Find a Contractor
Link Real Estate Agents
Link Hard Money Lenders
Link Real Estate Listings

Top Contributors

Bruce Lynn
Bruce Lynn
Coppell, TX
8.15
Score
Nathan G.
Nathan G.
Cody, WY
7.62
Score
Sean O'Dowd
Sean O'Dowd
Chicago
4.41
Score
James Hamling
James Hamling
MN
4.16
Score
Jonathan Greene
Jonathan Greene
Montclair, NJ
3.84
Score

Real Estate Agent Forums Trending Discussions

  • Referral commissions for relocation companies
    4 Replies
  • Agents who aren't investors?
    5 Replies
  • CA Real Estate Exam Prep Tips!
    1 Replies
  • Experienced investor becoming an agent - Advice?
    1 Replies
  • Naples Florida realtor
    4 Replies
Log in Sign up

Log in

Forgot password?

If you signed up for BiggerPockets via Facebook, you can log in with just one click!

Log in with Facebook

Or
btn_google_dark_normal_ios Created with Sketch. Continue with Google

Let's get started

We just need a few details to get you set up and ready to go!

Use your real name

Use at least 8 characters. Using a phrase of random words (like: paper Dog team blue) is secure and easy to remember.

By signing up, you indicate that you agree to the BiggerPockets Terms & Conditions.

Or
btn_google_dark_normal_ios Created with Sketch. Continue with Google

Why create an account?

Receive a free digital download of The Ultimate Beginner's Guide to Real Estate Investing.

Connect with 1,000,000+ real estate investors!

Find local real estate meetups and events in your area.

Start analyzing real estate properties, we do the math for you.

It's free!

Explore

  • Membership
  • Community
  • Education
  • Marketplace
  • Tools
  • FilePlace
  • REI Resources
  • Perks
  • Glossary
  • Reviews
  • iOS App
  • Android App

Company

  • About Us
  • Press
  • Advertising
  • Careers
  • Stats
  • Contact Us

Important

  • Editorial Guidelines
  • Terms of Use
  • Rules
  • Privacy
  • FAQ

Social

  • Facebook
  • Twitter
  • YouTube
  • Instagram
© 2004-2021 BiggerPockets, LLC. All Rights Reserved.