Loan Officers That Bring In More Sales Than Agents?

2 Replies

Is anyone here part of a team where loan officers are bringing in more business than all or most of the agents? I've found out how to get LO leads that are much less expensive and convert at a much higher rate than the traditional "Zillow" path for realtors. Better leads that are exclusive and they pass them off to team members or if they are independent they choose the realtors they want to work with in their network. 

I've tried it all and did the math. 
Zillow average ROI is $2.60 for every dollar invested. That's 260% ROI

*Depending on your area's market* They are costing $20-$75 CPM (cost per one thousand views on "your" ads)

LO Leads

Average ROI is $8.00 for every dollar invested. That's 800% ROI

Costing on average $11.20 CPM (per one thousand views)

Plus you own these leads and your not getting all the crap that comes with Zillow, Trulia, RedFin, etc:

  • Inaccurate listing information that misinforms leads
  • After you work your *** off to get a good listing. You get surpassed by other agents on YOUR OWN LISTING because they paid Zillow to be a "Premier Zillow Agent" - whatever that is..
  • Using your proprietary listing materials (pictures which you've paid for) for free on their website, then charge YOU a fee for being a "Premier Agent" on your own listing! Or even worse - giving it away to someone else!

Basically, real estate agents have been led to the slaughter by their Multiple Listing Services and are falling into a pattern of paying twice, once to a listing service and again to a marketing company that can't even get the facts right. So I have found that coming in to the market at a different angle with Loan Officer Leads is much more profitable.

What are your thoughts on this?

100% What does every Real Estate Agent act like they want you do before you ever dare to call them? Get a pre approval.  Nowadays, at least most first time homebuyers are simply googling how the process works.  They will likely go straight to a Loan Officer at a bank or to a reputable Brokers website before ever contacting an agent.  

Originally posted by @Alex Bekeza :

100% What does every Real Estate Agent act like they want you do before you ever dare to call them? Get a pre approval.  Nowadays, at least most first time homebuyers are simply googling how the process works.  They will likely go straight to a Loan Officer at a bank or to a reputable Brokers website before ever contacting an agent.  

some do some don't.. some talk to agent first and agent recommends some good lenders.. they get pre qualed and off they go.