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Updated over 8 years ago on . Most recent reply

How to pick the next state for direct mail campaigns
I was building a database of owners in PA state for the last 12 months and sending the mailers to those owners. I will continue to do it. However, I want to move to the next state so I expand my marketing area. How do you pick the next state? Do you close your eyes and point to the US map? (just kidding :) ) I would love to hear your suggestions.
Thank you
Most Popular Reply

Personally I keep it all local and plan to keep it that way as I PM my entire portfolio. But then that's just me.