Postcard Campaign Ideas

[Joshua Daniels]

Looking into postcard campaigning. Please share your experience/expertise.

Objective: I primarily sell real estate but am also willing to buy (every now and then one comes across that I can't pass up), so my objective is primarily to attract new business.

First question: good idea at all?

Second: Any specific strategies that make the process more efficient?

Third: Good ways to target specific groups (primarily those most likely to sell in the next year).

All experience welcome!

Thank you,

Josh