My first ever Direct Marketing Campaign

[Bill Graham]

I recently started my first Direct Marketing Campaign. I am specifically looking for Multi's in my town. So, I created a list from the public Tax records.

So far I have sent out about 65 letters and I have been getting some calls. Maybe a half dozen in total. I decided to let them all go to voice-mail as I work a full time job. Some people don't leave messages and I figure they are not motivated, or their hiding something so I haven't called them back.

I have had 3 very productive phone conversations. I'm just a local investor, not trying to rob anyone, but can't over pay. The problem I see is they are looking for a wealthy, first time buyer and I am looking for a motivated seller. Of the 2 proposals I have looked at so far, the sales price has been 6-8% cap. I am looking for 15%, maybe 12%.

Can anyone offer me some advice on how to bridge this gap?

Thanks