Where is your go to when looking for properties?

Question

I'm sure you all go to the traditional sites to find opportunities, but there, I have to make a listing as appealing to investors as it is to someone making it a primary residence. When looking for a good opportunity, where do you look? What will attract you to a listing that might not be directly targeted specifically to investors in MLS? Are there keywords you search for? I have a townhouse listing in Cary that is great for investors but also really good as a buyer's primary residence and want to make sure our marketing team exposes it to all of the right people. Thanks!

Caleb Brown · Answer

Every investor looks at a variety of places. If you list on the MLS it will syndicate to sites like Zillow where the majority will look. Outside that you can use social media to blast it. You can also put it on your Google business page. Along with that you can use local FB groups or meet ups. You can also reach out to agents that are in the area and tell them the property is hitting the market. Door knocking and mailing the neighbors is another strategy to see if they know anyone wanting to move there.

Richard Burghgraef · Answer

Thanks! That is really helpful. We want to make sure we are attracting strong investors in addition to those looking at it as a primary residence. We are working on some investor focused social media posts too that further detail the long term and short term rental opportunities (it is close to several WakeMed facilities) and cash flow possibilities.

Myro John Briones · Answer

I usually look for keywords like “potential rental income,” “upside,” or “cash flow” in listings. Photos showing upgrades and low maintenance features also catch my eye. Highlighting both livability and investment potential is key. Sounds like your Cary townhouse hits both!

Richard Burghgraef · Answer

Thanks Caleb. We do all that and find with a lot of the Zillows, etc. that the descriptions are meant to appeal to so many people that it is tough to specifically target investors. The local FB groups and meetups are somewhat helpful but I was wondering if there was a better area for our recources.