2K to spend on direct mail...help me not waste it!

[Templeton Walker]

BP friends,

I need your advice and input please. I have set aside $2,000 dollars for a direct mail campaign (my first ever as an investor) and any guidance, things to look out for, cost cutting tips, etc, that you would be willing to share is much appreciated. Thanks!

[Dev Horn]

Looks like good advice above, but mostly about the type of mailer & response rates.  The other BIG issue is who you are sending these things to - makes a BIG difference on response rates and lead quality.

I'd take Ryan's advice and split it up and do $500 per month to make it last a few mailings.  Then I'd target Absentee Owners, 40% or higher equity, below median home value.

If you mail to general owner occupants (OO) bought from a typical mailing list vendor, or even OOs with high equity, be prepared to hear the crickets chirp. For OOs, you need to go after certain types, ages, situations, etc. to better zone in on motivation. That's why absentees work much better as a list; there is a much higher chance of finding motivation among landlords, heirs, and others in that list who do not live in the house.

Hope that helps - best of luck!